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Client |
ŠKODA |
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Task |
To interest potential buyers of services, to demonstrate openness and willingness to provide assistance within the support program Skoda 24. |
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Solution |
Creative agency the Marketing Technologies Bureau created the idea and provided the mechanics of the event.
Visitors had the opportunity to listen free master classes of “Autofortification” (fuel, oils, additives, washers) and the “Comfort Car” (scratches, massagers, air conditioning, flavors) from leading experts.
During the Open Day were distributed invaluable advices. Useful gifts and delicious surprises were presented.
The Bureau has created colourful booklet for the owners of cars Skoda, with useful advices on proper car care.
There were equipped fresh-bars, in which by the choice of a visitor, was prepared drink from the proposed fruits.
The action was implemented by the authorized dealers of “Eurocar”.
Information about the program was extended through the press, radio, Internet, and through designed showrooms of dealers.
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Bmt_Skype
