According to proposed by the Bureau mechanics of the event, having came to the home game of the FC "Shakhtar" at the football stadium "Donbass Arena" and having bought beer "Sarmat", everyone was able to record its congratulations to the club's 75-year anniversary. This could be done in specially equipped booths on game day. Video card of participant was located at promo-site where there was online - vote for the winners going.
The Bureau has done placing of information about the campaign through radio, flash banners on the screens at the stadium and in social networks. The Marketing Technologies Bureau has developed special Web banner, promo campaign site, design flyers, special promo stands and uniform for promoters.