The survey was carried out by professional interviewers of the Marketing Technologies Bureau with use of formalized tools (Plan of the interview).

The survey was conducted in nine regions of Ukraine:Kiev, Central, Kharkov,Odessa, Lvov, Crimea, Ivano-Frankivsk, Donetskand Dnipropetrovsk.

The research revealed a high level of assessment provided by Alfa-Bank services, particularly with respect to parameters "transparency / clarity of tariffs" and "prompt customer service".