The Bureau held a series of focus groups among
potential users of the card.
The aim of surveys was to test innovative ways
of payment for goods and services in the Internet, as well as the basic
parameters and characteristics of the new product.
The research identified key practices and
priorities of the target audience, preferences when choosing a method of
payment in the Internet, as well as reference sources of information.
In addition, focus group participants rated the
proposed by the developer-company name cards. Testing was made using the
exclusive techniques of the Marketing Technologies Bureau – “EMO-test”.
Results of the research were used by
specialists of the JSC “RD BANK” for product enhancements before its excretion
into the market.