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Type Client
Client RD BANK
Task to determine consumer preferences of cardholders to pay in Internet
Solution

The Bureau held a series of focus groups among potential users of the card.

The aim of surveys was to test innovative ways of payment for goods and services in the Internet, as well as the basic parameters and characteristics of the new product.

The research identified key practices and priorities of the target audience, preferences when choosing a method of payment in the Internet, as well as reference sources of information.

In addition, focus group participants rated the proposed by the developer-company name cards. Testing was made using the exclusive techniques of the Marketing Technologies Bureau – “EMO-test”. 

Results of the research were used by specialists of the JSC “RD BANK” for product enhancements before its excretion into the market.

 

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