Technologies Bureau has conducted focus-group interviews, using exclusive
techniques: «Emo-test», leddering, semantic differential method, adapted to the
objectives of the research. 10 focus groups were conducted in 5 cities: Kiev, Donetsk, Kharkiv,
Lviv and Odessa.
As a result, the Bureau has made an analytical report with an analysis of
emotional and psychological features of perception by the target audience of
the Insurance Institute, with materials for the development of incentive
systems of customer loyalty and recommendations for correction of advertising
and communications policy of Oranta.