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Type Client
Client Oranta
Task Obtain information about the image characteristics of the main participants of the insurance market in order to develop a program of correcting the image of Oranta.
Solution

The Marketing Technologies Bureau has conducted focus-group interviews, using exclusive techniques: «Emo-test», leddering, semantic differential method, adapted to the objectives of the research. 10 focus groups were conducted in 5 cities: Kiev, Donetsk, Kharkiv, Lviv and Odessa. As a result, the Bureau has made an analytical report with an analysis of emotional and psychological features of perception by the target audience of the Insurance Institute, with materials for the development of incentive systems of customer loyalty and recommendations for correction of advertising and communications policy of Oranta.

 

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