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Type |
Client |
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Client |
Moby-Dick Company |
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Task |
Launch of new salons of mobile phones "Moby Dick" in Odessa. |
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Solution |
The Bureau has developed and implemented an original idea, based on playing a joke: to hold the presentation of a new salon under the slogan "Buy a whale." 3 weeks before the store opening in Odessa there were posters with the inscription "Buy a whale". This message was everywhere: on big boards, on announcement posts, at public transport stops, on buildings, and on flyers handed out by promoters. The following week, the slogan has changed to: "Buy from a whale ...", but again the answer was not received. After keeping in a tense affair Odessa for 2 weeks, the Bureau finally gave the answer: "Buy from a whale a mobile phone at the lowest price. The phrase "Buy a whale" has become an aphorism. As a result, the whale "Moby Dick" has become a hero before opening the store. |
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