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Client |
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Client |
ATB |
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Task |
Development of a communications campaign for network of stores ATB. |
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Solution |
The Marketing Technologies Bureau has developed the communication campaign titled “Delightful prices”.
The main characteristics of the proposed image:
• Easiness, transparency;
• The presence of a person (note, taken spoon, broken bread, beaten egg);
• Covert movement;
• Focus on quality;
• Simple products, the most important and most delicious.
In addition, as part of the communication campaigns were developed POS-materials: wobblers, price tags, stoppers, posters for retail outlets.
There were also offered two special projects, aimed at increasing sales and loyalty to the network of ATB: “Happy Time” and “BIRTHDAY DAY”.
HAPPY TIME – Promotion of sales in hours (weekdays), when decline is observed. For example, in the morning (from 10-00 to 12-00) or on Mondays. Everyone who buys at a “happy time” gets a discount.
BIRTHDAY DAY! -On your birthday in any market ATB you can receive a gift of a can of jam, you just need to show the clerk your passport. |
"HAPPY TIME"
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"BIRTHDAY DAY"
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Bmt_Skype
