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Type |
Client |
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Client |
Marshall ( АkzoNobel Company) |
Task |
Organizing the target group see the brand’s values, create the recognizable trade mark image, emphasizing on male audience, create the loyal attitude of consumers. |
Solution |
The Bureau created a vivid advertising campaign. The main idea: years of work. Targeting: "Everyone has a family, we have a name". In the video the renovation is shown like a battle. And the finishing paint decides the result. "Marshall" is Guarantee. Victory. Slogan "Paint till the last drop" reproduces the battle spirit and a professional strategy, and an attractive woman-soldier – men’s fantasies. One great trophy is at the end of the renovation. The booklets and the catalogue with the unusual color solution emphasize the choice solemnity. |
Radio version. |
Catalogue
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Greatings card
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