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January 24, 2012

The Marketing Technologies Bureau has assessed the potential of the capital labour market, having carried out a comprehensive market research for Kyiv city employment centre.


 In order to study the detailed features of perception of Kyiv city employment centre the Marketing Technologies Bureau has conducted a comprehensive market research: depth focused interviews with the unemployed and interviews with experts - specialists of large organizations for recruitment.

Results of the study demonstrated that the work to date takes one of the leading positions in a hierarchy of values for Ukrainian people. The fact of employment fills a person with a sense of stability, confidence and satisfaction. With greatest confidence in finding a job are used Internet resources, and the most important selection criteria are high wages, working conditions, the presence of a social package, as well as a convenient schedule and location of the company.

In turn, the recruitment experts noted the rapidly growing trend of increasing demands for professional skills of staff mobility and the universalization of specialists. Employers most appreciate professionalism, teamwork, responsibility and decency.
As relevant for today have been recognized training opportunities, training the unemployed, training and retraining of workers which are provided by Kyiv city employment centre. Strong arguments for co-operation with the employment centre are the possibility of formal employment, the presence of a social package, unemployment benefits, and most importantly - the lack of fraud, which often unemployed, turning to recruitment agencies. In addition, as the favourable features of the Kyiv employment centre has been recognized the ability to provide reliable information about the candidates, a large human resource, public financial assistance, free services, the availability of government guarantees, etc.

However, among the Ukrainians there are common stereotypes about the complicated procedure of registration and service when you contact the district offices of the Kyiv city employment centre. But this procedure is necessary in order to prevent abuse and to address the control of monetary assistance to the unemployed.




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