“Bureau” continues to cooperate with the German Friedrich Ebert Foundation
In May 2012 within the framework of humanitarian cooperation with the Foundation named Friedrich Ebert * Creative Director of the Marketing Technologies Bureau Nicola Chernogolovko made a presentation in the Poltava University of Economy and Trade, and also in Odessa within the KIFA.
Creative Agency the Marketing Technologies Bureau has been promoting introduction of non-discriminatory advertising standards, adopted in most civilized countries, to the Ukrainian market.
With rich experience in cooperation with the "Bureau", among other speakers the Ebert Foundation invited Nicola Chernogolovko, head of the creative department, to Poltava and Odessa to make a speech with case "Sexism in the automotive advertising in Ukraine".
The essence of case: discrimination against human dignity (in advertisements) are not only immoral, but not profitable - narrowing gender audience can lead to the collapse in sales.
The seminar was also attended by the Fund staff and students of the University, journalists, and representatives of local businesses.
*Friedrich Ebert Foundation was founded in 1925 like a unprofitable public organization, and in the territory of Ukraine since 1993, is engaged in educational work in order to strengthen social order and strengthening the Euro-integration.
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