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April 10, 2012

Advertising campaign “Spring is coming. Road for Skoda”


Creatives of the Marketing Technologies Bureau have developed the concept of spring loyalty program for customers of TM Skoda - «Spring is coming. Road Skoda ».
Mechanics of action is striking with its simplicity, the idea - with originality, and the prize fund – with a special utility.

Each Skoda-driver, when helding on a certified service stations of Skoda, has the opportunity to participate in the program by completing a short questionnaire.

In lottery (by a random sample) will be determined the lucky persons who will get special presents - the brand new wheels for the beloved car.

Within the program, the Marketing Technologies Bureau has developed the idea of radio commercials, Internet banners, and print-related materials.





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