June 6, 2011
BTL-project. Fleshmob SKODA at SIA 2011
The Marketing Technologies Bureau has organized guerrilla movement for lovers of TM Skoda.
Flashmob took place in the pavilion of SIA 2011. Throughout the show the promoters were walking on its territory, depicting ordinary visitors. No one could have suspected a trick, until in an unexpected moment the members of flashmob has united, forming the inscription «I ♥ SKODA» of the letters on their shirts.
During the show the audience was entertained by the snow man named Yeti. This is the name of the auto model of TM Skoda. Yeti was walking across the hall, taking pictures with visitors and handing out flyers-invitations to salons of Skoda. Total the exhibition of SIA 2011attracted more than 150 thousand people. Promoters have collected about 400 pieces “I ♥ SKODA”, and with the help of Yeti over 5,000 leaflets with invitations to visit the company of car dealers TM Skoda were spread out. The total number of contacts with visitors exceeded 7,000.
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