At the request of the program TSN channel 1 +1, the creative director of creative agency in Kiev, "Bureau of Marketing Technologies" Nicola Chernogolovko acted as the expert and developed the sale scheme... inspiration.
The main idea of a plot "Sellers of air", offered TSN, - objects of popular sales become presently absolutely unexpected things – clean air in the cans, far stars and even the earth on the Moon...
Development of the scheme to promote such "ideological" products as "Inspiration!". It took about a quarter of an hour. In Nicol's outline marketing plan he defined a line of production, a kernel of target audience, price policy and channels of advance of a product. Fortunately, not all calculations got to a plot - differently some of TV viewers could accept marketing game as the business plan and... successfully to sell "Inspiration"!
According to Nikola: "People – not robots, also are inclined to irrational acts. Proceeding only from one this fact – the person can sell all".
We join words of our creative director and sincerely wish to all authors of new trends of incessant sources of inspiration and constant conditions of its materialization!
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