"The Bureau of Marketing Technologies" has developed an advertising campaign of a new car for ŠKODA Rapid Company "Eurocar", the official dealer ŠKODA in Ukraine.
Positioning the car continues the global positioning «ŠKODA. Simple Clever »:« ŠKODA Rapid. Spravdі Rozumnyy rіshennya.
"The agency was tasked to interest the market emergence of new items «C» class of ŠKODA - known European manufacturer of reliable, comfortable and high-quality cars.In particular, it was necessary to inform motorists two main key point of ŠKODA Rapid.
First - it's the novelty of ŠKODA in the part of the external and internal design, security systems, chassis, comfort and control, ergonomics and spaciousness of the cabin. A whole range of significant technical and aesthetic innovations, plus "exclusive" - 19 reasonable, practical solutions, technical "chips" of ŠKODA. The second - the price, affordable and very loyal as a vehicle for class "C".
If you just - the perfect combination of quality and price.Experts from the "Bureau" offered a key message of that appeals to well-balanced, good taste and rationality leads.Bureau of Marketing Technologies "has developed models of outdoor advertising, print media, multi-web banner, as well as the TV-movie (made from one of the presentations of the brand).
Presse ad
Billboard
Brandmauer
ŠKODA Rapid is presented in Ukrainian showrooms from April this year. Those 200 cars, which are currently produced, is already "booked" future customers. Ukrainian motorists are willing and able to make really intelligent decisions. And by the end of the year in Ukraine, according to Marina Yakovleva - General Director of "Eurocar», ŠKODA Rapid implement in the amount of 5,000 cars!
Bmt_Skype
