Group of companies Bureau has presented the own view on PR.

September 29, in the framework of the exhibition 2010 REX-VI was held PR-forum - one of the most interesting, informative and popular events.

The forum is organized by the Ukrainian PR-Alliance, which is an informal association of PR-specialists to support companies working in the field of public relations, to build a positive reputation of Ukrainian PR-agencies and to change public opinion on socially relevant issues.

The unifying theme of the forum was NEO-PR as a tool to "change reality." The program consisted of three clusters.

The first block was devoted to the preparation and holding of Euro 2012 in Ukraine. In the framework of this unit was discussed quite a tough theme - the role of PR in Euro Championship. In the debate took part the Bureau's Director Nazar Ali. Summing up the meeting, all speakers agreed on the fact that if we want to succeed in Euro 2012, it is not enough only to build good stadiums and hotels inUkraine. Euro 2012 - is a great image project for the country, which makes it possible to prove itself a worthy member of the European community.

Topic «PR in the new media» was discussed in the second block of the forum. The discussion was moderated by Nina Ali, director of the PR-bureau “Dieslovo”. New tools of promotion in a global network, the effectiveness of PR in social networks, the interpenetration of on-line and off-line - these issues have been analyzed during the presentations and general discussion. In particular, Nicola Chernogolovko, artistic director of the Marketing Technologies Bureau, in his report "Brilliance and poverty of new media in Ukraine" gave full answers to the questions “What? How? Why?”

The third block was entirely devoted to the relationship “a client - PR-agency”. Participants of the block discussed, whether the mission is feasible to enter the client's needs, how to improve the quality of the tenders for the PR-service, whether PR has become more accessible and what can be considered a tangible outcome of PR-activities. In this block, Nina Ali, director of PR-bureau "Dieslovo", presented case “The marketing revolution of Comfy: PR-tools”, and Christina Gutsalova, PR-Director of the Office of Marketing Technologies - case “Who is drinking champagne “New World” in the morning? Everything you ever wanted to know about the way to the top, but were afraid to ask!" 

Both cases clearly illustrated the idea that PR can not be “cut off” from other marketing communications, and should be their logical extension.

In addition, every visitor of PR-forum had the opportunity to purchase unique book “Handbook of copywriter. Examples of writing the selling texts”, as well as get an autograph from author Elina Slobodyanyuk, managing partner at the PR-bureau “Dieslovo”. As Igor Mann said, author of two business bestselerov, “my first twenty dollars I earned just by copywriting. I would have earned more if I had been able to study this book before.” Thus, the group of companies Bureau not only took part in the PR-forum, but also made some investment into development of the entire industry.