Great
champagne "Noviy Svet" doesn’t depend on time and fashion trends.
Which can’t be said about the site of the House of Champagne Wines - it's time
to upgrade and restructure it.
The House of
Champagne Wines "Noviy Svet" was founded in 1878 by knyaz Lev
Golitsyn. His goal was to create a drink, which refinement of taste was not
inferior to the best French drinks. Founded in paradise place of Crimea,
champagne "Noviy Svet" has been recognized both in Ukraine and
abroad. And nowadays the International contest of sparkling wine named after LS
Golitsyn received the patronage of the International Organization of Vine and
Wine (MOVV), which is recognition of the high level of professionalism of
Crimean wine.
That’s why
the Marketing Technologies Bureau got a challenge. How to make, that a new
website of the House of Champagne Wines "Noviy Svet" would reflect
the past, present and future of the Crimean Champagne.
General
style of the site was classic, aristocratic style with a hint of antiquity. As
planned by the Bureau, the site became a "window" in the past, where
you can see the life of Lev Golitsyn and a long history of the House of
Champagne Wines "Noviy Svet". The site also displays the current events
of "Noviy Svet", shows a full line of products and plans for the
future.
Vitaly
Bakenbrant, art director of the Marketing Technologies Bureau: "It is not
the first year of successful collaboration between the Marketing Technologies
Bureau and the House of Champagne Wines "Noviy Svet". After
rebranding of corporate identity of the plant and the development of new labels
for the entire range of sparkling wines, the logical continuation of the
cooperation was the creation of a new site for the House of Champagne Wines
"Noviy Svet". The site is designed in a single classical style.
Graphic style of the site is built on the use of engravings, which emphasizes
respect to traditions, sophistication, hand-made of sparkling wines "Noviy
Svet". Coloristics of the site, muted background, some elements with
effect of old gold emphasize about the nobility of the wine "Noviy
Svet", its purpose for special occasions. "
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