In a basis of creative idea — desire to show and emphasize beauty of the nature, subradical with the person for the needs. Effective types of pieces of the processed earth from «bird's-eye view» attract a look, they want to be considered for a long time…
However the main highlight of a calendar — a selection of multi-colored stickers: the agricultural aircrafts which are used in the agrarian sphere for dispersion of chemical means as if soar over bright landscapes — where the owner of a creative calendar will want.
The original idea symbolizes application of the BASF preparations in agriculture and that contribution which the company makes to development of the agrarian sphere in all corners of our planet.
At the end of previous year besides a calendar «Bureau of Marketing Technologies» also developed creative New Year's presentation materials for BASF: greeting cards for clients (classical post and two electronic — for mailing and interactive), as well as the festive model for the press.
At the request of the BASF Corporation the New Year's card from the company had to maintain positive and modern image of concern and thus be distinguished from other greeting cards, attract attention of the recipient.
Guided by this, specialists of agency developed the concept of "card lamp". The card made of aluminum paper with figured carving develops in rectangular "lamp" in which it is possible to put a small candle. Such candlestick rejects indoors beautiful fantastic patches of light. Idea of a card — to show how there is some heat and light can change world around.
All New Year's materials (both electronic cards, the model for the press) were executed in uniform style and also were based on the concept of "card lamp".
New Year's card
The New Year's model in the press
Originality of an idea, quality of performance and of chosen materials, a modern esthetics and non-standard design of all created products capture the essence of the BASF Corporation — as producer of effective, innovative, modern chemical remedies.
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