Bureau of Marketing Technologies developed the advertising campaign for the brand DEKALB, manufacturer of corn seeds on the request of Monsanto Ukraine company agency. Global task is to emphasize that the DECALB corn seed of Ukrainian production are as high quality as imported.
According to the plan of “Bureau”, the concept “Each seed is perfect. DECALB” underlines the high quality of all DECALB products to the last grain, regardless on the place of the seeds production. The proposed image is interesting because it reminds the Ukrainian flag, thereby the theme of local production is emphasizing.
In the basis of the second concept “DEKALB. The only standard quality for the whole world” there is an emphasis on the fact that Monsanto company, as an international manufacturer, adheres to the same quality standards at all its concerns. That is why DEKALB seeds are always qualitative equally.
Specialists of creative agency developed a base image, layout in the press, advertising slogan and text.
According to the results of the first successful partnership, the client decided to develop an advertising campaign for a biological product Torque.
In the creative idea for the brand Torque, the agency took into account the specificity of the scientific product. Torque helps to get maximum yield, revealing the genetic potential of each seed. Specialists of “Bureau” proposed the idea of “Torque ST – secret component of excellent crop”. Also, as part of an advertising campaign was developed the slogan, advertising text, base image, press layout and layout for outdoor add.
Bmt_Skype
