"Present to heart rest!" - this clear and simple appeal from sedative preparation BCPP "Valerica", is formulated by specialists of Bureau within creation of a basic image, easily adaptable under needs of distributors on a pharmaceutical market of the CIS (a poster in points of sale, the model in the press, outdoor advertising).
The visual decision - favorably shows new packing of a preparation (new packing is created in Bureau in 2012).
Thus, in general, a basic communication image of "Valerica" broadcasts the main benefits received by consumers of a preparation: simplicity of application, naturalness, rest, ease on heart - literally.