October 10, 2012
SKODA Octavia advertising campaign. When the time suggests solutions
Skoda Style - with a discount! "Eurocar" makes an offer you can not refuse.
Additional equipment to the car, plus a discount - a convincing argument in favor of decision to buy. To inform the market about a fundamentally new marketing course of "Eurocar" helped creative agency the Marketing Technologies Bureau.
The offer is made within the annual positioning Skoda Octavia "Hour of practical decisions." Additional equipment is called Skoda Style.
The final communication:
Skoda Octavia – "Hour of practical decisions."
With package Skoda Style - is affordable to 12,000 UAH.
Skoda Style package is shown in the basic design of Ad campaign:
• alloy wheels,
• fog lights,
• small leather package (steering wheel and lever CP)
• armrest with Jumbo Box (handy accessory for the driver's hand to carry small items)
Campaign "Hour of practical decisions" was adapted for the press, big-boards, radio and the Internet.
In radio ads was also reflected fashion part of Skoda Octavia positioning: "absolute control, absolute comfort, outstanding safety".
Web banner in the dynamics showed four technical points that are included in the optional package.
"Hour of practical decisions" for all fans of Skoda Style has come!
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