As part of productive cooperation with Kiev City Employment Center, Department of Research of the marketing agency Marketing Technologies Bureau has conducted a survey of visitors “Fairs of careers and job vacancy”.
According to the survey and data analysis, the Department formed a pool of research ideas and proposals directed to adjustments to program and the format of similar activities and projects. In the study by respondents were surveyed 406 interviewers from different socio-demographic strata.
Ganiev Alexander, department head of Information, Public Relations and Media Kyiv City Employment Center: "In our work, research study - it is a very important tool. Market of labor and socio-demographic situation is constantly changing and we need have time to react to such changes. And the result here depends on the level of professionalism of the research group - because their competent opinion is the basis for our further work. We are pleased that our cooperation with the Marketing Technologies Bureau is bearing fruit and we can trust the opinion of each other. We are confident that with the overall structural position, and in the future we will help our citizens in the field of job search and career."
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Alexey Ganyukov, head of Department of Research, "Bureau": "In such an important work, as an aid in search of work, no trifles - here you must be able to solve tasks in general, while recognizing the individuality of each applicant. it is different auditory and almost antithetic demographic groups. We focused on the designation of "bottlenecks" - detection the most common stereotypes of the target audience in relation to the Kiev City Employment Center. Such an analysis - it's like to make a diagnosis - you can now determine what, where and how to adjust in order to ensure maximum effectiveness of projects similar to "Fairs of careers and job vacancy".
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