In connection with the launch by the company "Eurocar" of selling the updated line of SKODA Yeti in Ukraine, creative marketing agency, the Marketing Technologies Bureau has developed an advertising campaign.
Even a little bit knowledgeable in cars knows that cars are divided into class A, B, C, into hatchback, sedan, coupe, pickup trucks, into SUVs and the city cars, there are prestigious and economical.
But SKODA Yeti is really unique in its kind. Even Jeremy Horn succumbed the car to a number of tests, and concluded – Yeti is more practical than Bently, faster than Ferrari, more comfortable than Range Rover, its saloon is big enough even for fire-teem, climate control keeps during the flame save melted ice cream, and on the roof of it can be planted even the helicopter. Which class is it all?
Without thinking, creative minds of the Bureau has found the answer:
SKODA Yeti – the real POZAKLASOVIK (“SUPRACLASS”).
As part of an advertising campaign was created a number of products: a radio spot, layouts in the press and on billboards, internet banner.
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