The Marketing Technologies Bureau has developed an advertising promotion campaign for the Confectionery Corporation ROSHEN «Discover Europe together with the "Kyiv Vechirniy".
Dreamlike Paris or wonderful Rome, cheerful Amsterdam or sunny Barcelona... From October 1 to November 30, 2011 "Kyiv Vechirniy" will give the admirers not only the refined taste of chocolate, but also a chance to go to the city of dreams.
The Marketing Technologies Bureau has developed the ideology, the mechanics of the action, the video script and ensured its production. Within the advertising promotional campaign there were created print-materials and promotional website.
The uniqueness of the campaign is that the buyer by himself can choose the place where he wants to go. Each box of chocolates "Kyiv Vechirniy" is packed in the cover with a picture of a city.
Inside each box there are surprises for buyers, and those who are lucky, will find certificate for a trip to the city of dreams.
Project Team:
CC ROSHEN:
Bogdan Zolochevsky, director of advertising
Marina Shiyan, project-manager
Team of the Marketing Technologies Bureau:
Nicola Chernogolovko, creative director
Vitaly Bakenbrant, art director
Alexander Stuzhuk, client director
Radioaktive Film
Bmt_Skype
