September 27, 2011, within the 15th anniversary exhibition REX 2011 the Marketing Technologies Bureau took part in a unique auction of unprecedented efficiency, which was organized by the Ukrainian Association of Direct Marketing (UDMA).
The best DM-projects and solutions from leading Ukrainian agencies were the lots at the auction, and buyers were the real customers and representatives from companies such as “Obolon”, “Nemiroff”, “L'Oreal”, etc.
Own case studies, previously presented at the International open competition of DM-projects “Direct Hit”, in addition to Marketing Technologies Bureau have been presented by representatives of other 8 agencies, including the SPN Ogilvy, Prodigy, Provid, OS-Direct, Qmedia and others.
Some agencies have presented new communication trends and working DM ideas in their presentations. The Marketing Technologies Bureau, as well as SPN Ogilvy and OS-Direct approached the problem more creatively, and have created a full-fledged theatrical presentation with video and audio accompaniment.
During the event, business customers representatives could not only find an interesting
ideas, but also meet and communicate in a friendly atmosphere with leading Ukrainian agencies representatives.
The case showed by the Bureau you may see here: www.character.com.ua
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