May 26, 2011
"Happy Birthday, Shakhtar!" from TM "Sarmat"
The Marketing Technologies Bureau has implemented the comprehensive BTL- project for the TM Sarmat (owned by Miller Brendz Ukraine, a subsidiary of SABMiller plc). Activities were held in honor of the 75 th anniversary of FC “Shakhtar” at the stadium “Donbass Arena”.
According to proposed by the Bureau mechanics of the event, having came to the home game of the FC "Shakhtar" at the football stadium "Donbass Arena" and having bought beer "Sarmat", everyone was able to record its congratulations to the club's 75-year anniversary. This could be done in specially equipped booths on game day. Video card of participant was located at promo-site where there was online - vote for the winners going.
Authors of the best video-congratulations with the highest number of votes were awarded with tickets to the Grand show to celebrate the 75 th anniversary of “Shakhtar”. As the most loyal and ardent fans, 15 winners had a unique opportunity to come at the field of “Donbass-Arena” and scoring 11-meter at the gate of the strongest and best.
The success reached only a few players that hit the audience and the goalkeeper Yuri Virt by the “breakdown” penalty. Other team members of “Sarmat” have enjoyed a unique moment of the game with a professional.
In support of the action on the main and additional screens at “Donbass-Arena” were placed flash videos. Information was available on promo stands, banners, and in social networks.
The Bureau has done placing of information about the campaign through radio, flash banners on the screens at the stadium and in social networks. The Marketing Technologies Bureau has developed special Web banner www.shakhtar75.sarmat.ua, promo campaign site, design flyers, special promo stands and uniform for promoters.
|
|
Bmt_Skype
