Autumn – is a perfect time of year. It is the time of
collecting and weighing of the crop, thoughtful summing up and optimistic
planning for the future.
Evaluation
of the effectiveness of marketing efforts, creation or updating of marketing
plans and activities begins with qualitative researches:
- assessment
of the features of brand perception;
- adequacy of
the perception of advertising's message;
- myths and
stereotypes of the target audience;
- arguments “for”
and “against” your brand and the brands of competitors;
- testing of marketing
and creative concepts.
Understanding
of what is happening in the minds of target audience - is the first brick in
the foundation of marketing strategy, the basis for the formation of goals and
ways to solve them in 2011.
Focus
groups – is a time-tested, effective and inexpensive tool to get qualitative
information.
Professionally
equipped focus groups-room at our office in Podol. More than 300 successfully
conducted focus groups. Experienced moderators, operators, recruiters and
analysts. May be provided a FULL-service as well as the provision of certain
services (provision of premise, moderating, recruiting, development of guides, video
decoding, analytics, research-consulting, etc.).
- Tea, coffee
and biscuits free of charge.
- Flexible
pricing.
- Seasonal
discounts of up to 30%!
- Technique
which is adapted to your needs: semantic differential, Emo-test, leddering,
Schwarz method.
- Individual
approach to each client.
- Specific
recommendations of the research.
During our
focus groups the participants even tell those facts, which they are afraid to
share with their psychoanalyst!