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November 1, 2010

FOCUS GROUPS SEASON IS OPENED! Marketing research in Ukraine on very attractive terms.


Autumn – is a perfect time of year. It is the time of collecting and weighing of the crop, thoughtful summing up and optimistic planning for the future.

Evaluation of the effectiveness of marketing efforts, creation or updating of marketing plans and activities begins with qualitative researches:

  • assessment of the features of brand perception;
  • adequacy of the perception of advertising's message;
  • myths and stereotypes of the target audience;
  • arguments “for” and “against” your brand and the brands of competitors;
  • testing of marketing and creative concepts. 

Understanding of what is happening in the minds of target audience - is the first brick in the foundation of marketing strategy, the basis for the formation of goals and ways to solve them in 2011.

Focus groups – is a time-tested, effective and inexpensive tool to get qualitative information.

Professionally equipped focus groups-room at our office in Podol. More than 300 successfully conducted focus groups. Experienced moderators, operators, recruiters and analysts. May be provided a FULL-service as well as the provision of certain services (provision of premise, moderating, recruiting, development of guides, video decoding, analytics, research-consulting, etc.).

  • Tea, coffee and biscuits free of charge.
  • Flexible pricing.
  • Seasonal discounts of up to 30%!
  • Technique which is adapted to your needs: semantic differential, Emo-test, leddering, Schwarz method.
  • Individual approach to each client.
  • Specific recommendations of the research. 

During our focus groups the participants even tell those facts, which they are afraid to share with their psychoanalyst!

 

 



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