In the
framework of the communication strategy of the company EUROCAR “Škoda. Time of
real leadership”, the Marketing Technologies Bureau has developed an
advertising campaign for luxury wagon of premium- class – “Škoda Superb Combi.
Time of perfect harmony”.
Experts of
the Bureau successfully solved a difficult task to convert the music video with
duration in 1 minute into 25 seconds version.
Text
solution created by the Bureau - "When the sleek design and technical
excellence together create a perfect harmony - a new car masterpiece is born. Such
as the Škoda Superb Combi”- served as a good addition to the magic of the
story, in which the viewer first sees a musician, playing on glasses, and then-
a car model built of the glasses.
A rare combination
of classical music with a car theme allowed allocating the advertising message
from the general flow of such information. Especially in the radio version.
Advertising
campaign of Škoda Superb Combi was launched in all media, including posting
videos in TV space, on which the Marketing Technologies Bureau has won the
tender.
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