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"There was no stronger fortress, there was no such desperate defense as of Ishmael.
But Ishmael was taken."
Count Suvorov, 1790.
The Marketing Technologies Bureau has conducted a research by method of focused group interview, in which were tested taste, label (logo) and the shape of the bottle of beer brand "Suvorov" and determined the ratio of consumers to unpasteurized beer premium.
The results showed that there are negative stereotypes about the quality of the beer production in Izmail. Also consumers thought that "Suvorov" is not compatible with the Ukrainian beer producer rather with Russian vodka production.
Taking into acount the results, the Bureau proposed basic meaning of positioning: "Suvorov" - for those who know a lot of beer, " There is a beer, and there is "Suvorov".
Proposed slogan "Beer Suvorov - art of winning."
Global, long-term sense of the campaign - the message that "Suvorov" - beer for winners"
The necessity of breaking the stereotype of the "vodka" beer name "Suvorov", according to experts of the Bureau, dictates giving of Suvorov personality more democratic, nation character.
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