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Type |
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Client |
SBK |
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Task |
Development of advertising campaign of porous ceramic blocks from Slobozhansky ceramics. Message: "Invest in individual building." Demonstrate leadership of "SBC". |
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Solution |
PR-program "Brick to brick - the country is built."
Information support of leadership of the project:
1. Publications in the press;
2. Outdoor advertising (billboards, city lights, banners), placing information in the national and local press (publication + layouts) and the Internet (banner ads, web publishing, media)
3. Additionally:
• press-conference
• establishing of a telephone "hot" line
• creation and promotion of the project, etc.
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Bmt_Skype
