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Type |
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Client |
SBK |
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Task |
Development of advertising campaign of porous ceramic blocks from Slobozhansky ceramics. Message: "Invest in individual building." Demonstrate leadership of "SBC". |
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Solution |
PR-program "Brick to brick - the country is built."
Information support of leadership of the project: 1. Publications in the press; 2. Outdoor advertising (billboards, city lights, banners), placing information in the national and local press (publication + layouts) and the Internet (banner ads, web publishing, media) 3. Additionally: • press-conference • establishing of a telephone "hot" line • creation and promotion of the project, etc.
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