Analysis of the regional characteristics of consumption of brake and freezing fluids by owners of private cars;
Testing of the new product packaging options;
Develop recommendations for a program to promote products of the brand "Tosol-Synthesis" in Ukraine.
Solution
Solution:
The test group using an exclusive technique «Emo-Test» in 4 cities of Ukraine.
Result:
Recommendations for correction of new product packaging, taking into account
the recommended positioning.