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Type Client
Client Bulat
Task Design of a recognizable image for the regional leader of the construction market.
Solution The idea of the Bureau was to transfer the concept of "distribution" from heavy industry into film industry. The slogan: "Watch at the industrial and commercial sites of the city" was made as the association of a new movie promotion of a. The courageous Bulat with a shield in the form of deck was pictured in the billboards. The character that was created implemented the image of cool guys and consolidated the idea of a high quality product. Because of the clear and vivid associations "Bulat" plant became noticeable among standard manufacturers of metal-roll.
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