As part of
the repositioning the "Bureau" has conducted marketing research of audiences
"middle +", developed positioning, re-established the brand a legend,
invented the logo, offered corporate identity, created a new etiquette for the
1. It was
suggested to rename the Winery factory to the
House of Sparkling Wines.
Positioning - "Novuy Svet" - the champagne elite class, manufactured
by the Crimean classical technology.
legend: "The House of Sparkling Wines "Novuy Svet" was founded
in 1878 by Prince Lev Golitsyn. Champagne "Novuy Svet" are created
according to the Crimean classical technology. No less than three years
champagne matures at a temperature not exceeding 15 degrees.