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To provide organizational support for opening a new production line ROSHEN in Russia.
Solution
March 14, 2011 in Lipetsk at the confectionery factory ROSHEN took place the grand opening of a new production line of glazed sweets “Nougat Roshen”.
Technical and logistical support to the event, which was attended by representatives of public authorities and more than 10 journalists of regional media, was provided by the Marketing Technologies Bureau.
During the event the personal acquaintance, exchange of contacts and ideas were held. Loyal base of media was gained. The foundation for future mutually beneficial relations was laid.