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Methodology of such project depends on the specifics of the market and the company. For example, we can conduct the express-interview of consumers and estimate the level of their satisfaction with the goods (services), determine the expectations, criteria of choice of products (services) and/or conduct the series of expert interviews with representatives of dealer networks, competitor companies; we can visit the points of sales using the methodology of Test Provocation Visit and observe the situation from the consumer side; conduct the audit of the sales points to receive the objective information.
As a result you will know what and how should be done to create (develop) the effective system and channels of sales according to the current market situation. |